Tech bros do credit, find it's harder than it looks

Tech hubris is perhaps most often found in tech companies that have done well. Imagine if you started your company in a garage somewhere with one product in a brand new product category. And it sold like hot cakes, and you entered other product categories, and the stuff you designed sold like hot cakes. You might come think you had a golden - perhaps even titanium - touch.

Then along comes reality, and suddenly you're on the defensive.